About Us

For more than 50 years, Superwinch has been a global leader in winching. We are unmatched in engineering, designing, building, and testing winches and winch accessories. Superwinch is well known for recreation, recovery, industrial, utility, and military products, and our name is synonymous with quality, durability, and innovation.

Performance and reliability are our values, and we stand behind every product we make. Our reputation for extensive product development and testing has built a loyal following of off-road enthusiasts, agricultural, military, and industrial users. Like our parent company, Westin Automotive, Superwinch is committed to products that exceed expectations under the most strenuous circumstances.

WHY HAVE SUPERWINCH PRODUCTS BEEN TRUSTED FOR MORE THAN HALF A CENTURY?

We understand that winching isn't always a casual experience, and your winch may be your lifeline out of danger. Our product development team uses real customer feedback to continually improve and expand our lineup of winches. No matter the winching scenario, we have a winch up for any task. You will be prepared, because you can count on Superwinch.